Fuel My Potential

Who we are

Our website address is: https://www.fuelmypotential.com.

What personal data we collect and why we collect it


When visitors leave comments on Fuel My Potential we collect the data shown in the comments form, and also the visitor’s IP address and browser, user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Fuel My Potential is integrated with MailChimp to enable the most professional permission-based email communication service available. This system is integral to the Fuel My Potential experience. When you subscribe to Fuel My Potential your email address is automatically added to our communications database. You may unsubscribe at any time but we discourage this as our platform and our content are delivered through this email communication.


If you leave a comment on Fuel My Potential you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to collect data that helps us to improve the Fuel My Potential experience.

Who we share your data with

Your data is never shared with a third party other than those integrated to deliver the Fuel My Potential experience. This includes MailChimp, YouTube and a limited number of other parties. We use your data to ensure the optimum experience during your journey with us.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Any contact information you share with Fuel My Potential is only ever used to deliver you the optimum experience.

If you feel that your email address has been used without your permission or you have any questions about Fuel My Potential’s privacy policy please email us here: info@fuelmypotential.com

Additional information

Fuel My Potential reserves the right to update and change this privacy policy at any time and without notification.

Occasionally, we will also request your time in answering a short survey to help us to develop the Fuel My Potential experience.

If you have any questions about this website or this policy, please contact Derek Morrison on +64 3 742 1186 or email info@fuelmypotential.com

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